Celebrating Over 35 Years of Keeping People Mobile
Meet Our Owners
Diane and Vinny Baratta
It is no accident that Vinny Baratta was destined to be in the medical field. Vinny’s dad was a physician along with his dad’s 4 brothers. The five MDs practiced medicine together in the Baratta Medical Center, a local Long Island success.
Vinny’s interests leaned heavily toward the mechanical. When he was not rebuilding his bike and go-kart, he would find his way into his grandfather’s Apothecary in Lindenhurst Long Island where he was taught medical business and developed a merchant mentality that stayed with him for life.
He attended La Salle Military Academy and the University of Tampa. Torn between becoming a doctor or going into business, he went to work in his father Medical Center to find his way. He would fix their wheelchairs and assist people with repairing their mobility equipment. Vinny decided that his calling in life would be to help disabled persons in need of products and services.
how it all started
Under Grandpa's Thumb
My Grandfather built an impressive Baratta’s Apothecary and Medical Center in Lidenhurst, Long Island, New York. I loved working with him, helping rent and sell wheelchairs and adjust canes and crutches. This is where it all began.
Building the Foundation
After College, I started Omni Surgical Supply, a full-service surgical supply store in the home medical equipment industry. It was exciting to be in my own business, where I learned about the industry and how underserved veterans, seniors, and the disabled were when it came to mobility equipment.
Homecare America was Founded
As Omni grew, I converted it into a “The Superstore for Medical Equipment” named Homecare America. This attracted the attention of the CEO of a local hospital who wanted to create a continuum of care for his hospital’s patients. We agreed on a structure where he would own the location and we would provide the marketing and operations knowhow – leaning into franchising. With the support of Ernst and Young, we quickly grew to 18 locations then this business was purchased by a large medical distributor.
So You Want to Retire?
Moving to beautiful South Florida, I quickly got bored and restless. Knowing that the graying of America was around the corner, I started my next business, Mobility City, to provide outstanding service through an interactive showroom and my famous racetrack. Now, every customer wants to test the racetrack with what they’re buying!
One Saturday that Changed it All
I was always open on Saturdays, around 3 pm. A woman called and asked for help; her husband’s scooter was broken, and he depended on it. I told her that repairing mobility products is what we do. My technician went to her home the same day, and we changed the batteries in her husband’s scooter. He was then mobile and independent again, and she was a satisfied customer. That is the Mobility City’s “Win-Win” philosophy.
I met Diane
On a dating website, I met Diane. During dinner conversation, we discovered that we had already crossed paths. Yes, it was my company that helped her late husband with his scooter repair, giving him back his mobility. As we spoke, I learned that we had many things in common, we fell in love and got married
Let's Franchise Mobility City and Take Over the Country
Diane and I developed a model based on mobility equipment repairs, rentals, sales, sanitization, and services, recognizing that outstanding customer service was the key to building successful locations. We have evolved from technicians in service vehicles to include an interactive showroom with a large product selection. We are committed to providing each franchise with operations and marketing support.
COVID - Put our Model to the Test
Our STEAM 220® sanitization program was the right infection control solution for healthcare facilities. Despite the overall COVID-19 global impact, our franchise not only survived but scaled up brand operations and market presence, growing to 18 locations in 15 states, and we are still growing today!
Mobility City 2.0
Mobility City prioritizes operational efficiency while staying true to the values behind our success. With more than 40 locations and growing, we support over 90 national accounts through white-glove delivery and warranty services for manufacturers, online retailers, and major brands. Our mission is simple: provide veterans, seniors, and individuals of all ages with reliable mobility solutions that promote independence and a better quality of life.
That is the mission of Mobility City!
VA Repairs Contract Signed
As we move into 2025, Mobility City continues to focus on operational efficiency while staying true to the values that drive our success. Our VA Repairs Contract was signed, strengthening our commitment to serving Veterans nationwide. We closed the year with over 60 locations.
how it all started
Under Grandpa's Thumb
My Grandfather built an impressive Baratta’s Apothecary and Medical Center in Lidenhurst, Long Island, New York. I loved working with him, helping rent and sell wheelchairs and adjust canes and crutches. This is where it all began.
Building the Foundation
After College, I started Omni Surgical Supply, a full-service surgical supply store in the home medical equipment industry. It was exciting to be in my own business, where I learned about the industry and how underserved veterans, seniors, and the disabled were when it came to mobility equipment.
Homecare America was Founded
As Omni grew, I converted it into a “The Superstore for Medical Equipment” named Homecare America. This attracted the attention of the CEO of a local hospital who wanted to create a continuum of care for his hospital’s patients. We agreed on a structure where he would own the location and we would provide the marketing and operations knowhow – leaning into franchising. With the support of Ernst and Young, we quickly grew to 18 locations then this business was purchased by a large medical distributor.
So You Want to Retire?
Moving to beautiful South Florida, I quickly got bored and restless. Knowing that the graying of America was around the corner, I started my next business, Mobility City, to provide outstanding service through an interactive showroom and my famous racetrack. Now, every customer wants to test the racetrack with what they’re buying!
One Saturday that Changed it All
I was always open on Saturdays, around 3 pm. A woman called and asked for help; her husband’s scooter was broken, and he depended on it. I told her that repairing mobility products is what we do. My technician went to her home the same day, and we changed the batteries in her husband’s scooter. He was then mobile and independent again, and she was a satisfied customer. That is the Mobility City’s “Win-Win” philosophy.
I met Diane
On a dating website, I met Diane. During dinner conversation, we discovered that we had already crossed paths. Yes, it was my company that helped her late husband with his scooter repair, giving him back his mobility. As we spoke, I learned that we had many things in common, we fell in love and got married
Let's Franchise Mobility City and Take Over the Country
Diane and I developed a model based on mobility equipment repairs, rentals, sales, sanitization, and services, recognizing that outstanding customer service was the key to building successful locations. We have evolved from technicians in service vehicles to include an interactive showroom with a large product selection. We are committed to providing each franchise with operations and marketing support.
COVID - Put our Model to the Test
Our STEAM 220® sanitization program was the right infection control solution for healthcare facilities. Despite the overall COVID-19 global impact, our franchise not only survived but scaled up brand operations and market presence, growing to 18 locations in 15 states, and we are still growing today!
Mobility City 2.0
Mobility City prioritizes operational efficiency while staying true to the values behind our success. With more than 40 locations and growing, we support over 90 national accounts through white-glove delivery and warranty services for manufacturers, online retailers, and major brands. Our mission is simple: provide veterans, seniors, and individuals of all ages with reliable mobility solutions that promote independence and a better quality of life.
That is the mission of Mobility City!
VA Repairs Contract Signed
As we move into 2025, Mobility City continues to focus on operational efficiency while staying true to the values that drive our success. Our VA Repairs Contract was signed, strengthening our commitment to serving Veterans nationwide. We closed the year with over 60 locations.
A Note from Diane
My late husband was dependent on his mobility scooter during the last years of his life. One day, his scooter broke down in a Florida downpour. I was a hairdresser at the time, he was forced to endure the rain until I finally recruited a Good Samaritan to push his scooter back to our home.
With no help from the manufacturer or who I bought it from and call after call to local medical equipment dealers, I finally found a dealer who repaired scooters and made house calls. That is how I learned about Mobility City. They were great; they answered the phone, listened to my repair issue and his response was “that’s what we do and I can have a tech out to you this afternoon.” What a relief!
I understand what millions of people go through every day when their mobility equipment breaks down. One thing led to another, and we developed a unique partnership in Mobility City providing repairs, rentals and sales of all mobility equipment. In our first three years together, we awarded 26 franchises in 15 states to serve our customers, including seniors, people with disabilities, and assisted living facilities.
Vinny and I have a vision to be the largest and best mobility company in America providing repairs, rentals, sales, and sanitization.
We are committed to fulfilling our dream!
– Diane Baratta, CEO
We Have Many Locations to Serve Your Mobility Equipment Needs
Reviews From Real Customers
The staff are very friendly and easy to talk with. They helped me get the right scooter for my needs. No pressure to buy and helped my wife understand how to take it apart to put into the back of her suv. I highly recommend Mobility City.
Karen F
Mobility City is the best! On time! Kept me in the loop. If you need repairs, call them; they’re the best!
Dell
As someone who works within the medical field I can not say enough good things about Mobility City! Their knowledgable and caring attitude was shown throughout our experience in selecting and purchasing a power chair. As a bonus, their pricing was very competitive. Excellent customer service!
Shelley
They saved the day! They showed up fast, fixed the issue, and were incredibly professional.
Jennifer M
Excellent service from start to finish. Honest pricing and quality work. I wouldn’t call anyone else.